PT Prima Yasa Eduka (Matradhika) is an HR development company delivering an ecosystem of assessment, training, and human-resource consulting services grounded in psychometric science and industry best practice.
Brief History
PT Prima Yasa Eduka (PT PYE) was established on 27 July 2001 by Notarial Deed No. 5 of Lita Deriana, S.H. Founders included Setyo Riyanto and Trijadi Juliarti. The company deed was last amended by Notarial Deed No. 11 dated 29 October 2018 by Notary Deasy Witanti Kusumaningtyas, S.H., SpN.
Ownership Development
Initially the company was owned by its founders, who aspired to grow it in training and management consulting. 2008 was a pivotal year when ownership changed 100% from individuals to organisations, encouraged by the then President Director of PT Pos Indonesia (Persero), Mr Hana Suryana. Today 99% of PT PYE shares are held by Yayasan Pendidikan Bhakti Pos Indonesia (YPBPI) and 1% by the YPBPI Employee Cooperative.
Operational Status
As a YPBPI business unit, PT Pos Indonesia (Persero) seconds several of its employees — particularly for key positions at PT Prima Yasa Eduka — under assignment status. Other positions are held by professionals to safeguard business continuity.
Synergy & Ecosystem
PT Prima Yasa Eduka is currently the only YPBPI business unit in synergy with PT LSP IND (Logistik Indonesia) and with Politeknik Pos Indonesia and STIMLOG — now merged into Universitas Logistik dan Bisnis Internasional (ULBI) — as a centre of excellence. This linkage underpins the company’s business concept.
Platform Partnership
The PRIME Talenta platform is a white-label collaboration between Matradhika and the Pos Indonesia Group, covering Pos Indonesia, POSFIN, Pos Logistics, ULBI, and DTU.
Vision
To be a strategic partner for organisations in building human resources that are excellent, measurable, and adaptive to future challenges.
Mission
- 1Deliver validated psychometric assessment for recruitment and development.
- 2Develop training programmes relevant to industry needs.
- 3Build a strategic cooperation ecosystem with educational institutions and corporations.
Four key moments that shaped PRIME
Founding
PT Prima Yasa Eduka was established on 27 July 2001 by Notarial Deed No. 5 of Lita Deriana, S.H. Founders included Setyo Riyanto and Trijadi Juliarti.
Ownership Transformation
Ownership changed 100% from individuals to organisations: 99% YPBPI and 1% the YPBPI Employee Cooperative.
Deed Renewal
The company deed was last amended by Notarial Deed No. 11 dated 29 October 2018 by Notary Deasy Witanti Kusumaningtyas, S.H., SpN.
Centre of Excellence
In synergy with PT LSP IND and ULBI (merger of Politeknik Pos Indonesia & STIMLOG) as a centre of excellence.
The team guiding the company
Officials and official names are maintained by the PRIME Secretariat.
Other PRIME services
Beyond the two solutions on the Talenta portal, PRIME serves HR development needs directly — scheduled through our team.
Training Series
Structured training programmes for leadership, soft skills, and technical competencies — built on assessment data so competency gaps are identified objectively.
01Events & Agenda
End-to-end management of workshops, assessment centres, and talent forums — from concept and speaker curation to execution and impact reporting.
02HR Consulting
Strategic guidance for recruitment system design, competency dictionaries, succession, and data-driven HR analytics. Initial discussion free of charge.
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